Farewell 2017, What trends did you leave behind?

Damien B

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It feels like just yesterday when we were writing 17 to finish our dates. 2017 has been another memorable year in the books. On this list, we take a look back at the most popular trends of the past year.

Fidget Spinners

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First up is Fidget Spinners. The fidget spinner trend took over the U.S. very quickly, so it is hard to pinpoint when and where it exactly started. On Amazon, there are roughly 8,284 sellers. On eBay and Alibaba, there are more than 3,300 vendors, offering about 600,000 spinners. The craze has even crossed the digital frontier, as fidget spinner apps creep up the top downloads charts. Some estimates suggest that more than 200 million fidget spinners have shipped to retailers.

Unicorn Frappuccino

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The Unicorn Frappuccino was a limited time drink that Starbucks created and marketed heavily on the internet. This ended up working very well because it took the internet by storm. It was promoted as “the flavor-changing Unicorn Frappuccino made only with the finest rainbows.” The drink was only available for five days from April 19th to the 24th.

The Floor is Lava Challenge

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The floor is lava is a simple game where a friend exclaims, “The Floor is Lava!”, then whoever they said that to did there best to not be touching the actual ground. A pair of friends named Kevin Freshwater and Jahannah James uploaded a compilation of videos of them playing the game, and it took off. Their video has now been viewed over 8.5 million times on Twitter. Most teens have participated and put their own participation on Snapchat. Snapchat even made a story with the best ‘floor is lava’ challenges from around the world.

Salt Bae

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Turkish chef Nusret Gökçe uploaded a simple 36-second video of himself preparing a steak on January 7, 2017. His rise to popularity began at that moment. In the video, he sprinkles a slab of meat with his hand up and letting the salt fall. The next day twitter ran with this. Bruno Mars tweeted a snapshot of the salt sprinkling taking place with the caption’ “And I’m out”. After this, a meme was created. Within 48 hours, the post had 2.4 million views. To date, the post has 16,154,893 views.

Male Rompers

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Lastly is Male Rompers. A project began on Kickstarter called “RompHim”. The campaign presents RompHims as a garment for young men with an abundance of money and/or self-confidence who hang out with ‘bros’ and never skip leg day. In two days, the Kickstarter has raised more than $136,000, which is 13 times the $10,000 goal they were shooting for. On social media, romper related jokes were common. Also thrown into the conversation was the debate of should men wear them since it was considered women’s clothing? Shouldn’t men be allowed to wear what they want? This definitely contributed to its popularity.

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